For a long time I've been dreaming of a company that will help take the sport of badminton to the next level.
Inspired by the culture behind tennis, golf, basketball, hockey, skateboarding, and the arts and music scene. I felt like badminton was the ultimate sport that requires power, speed, touch, and the highest level of coordination. But the culture around badminton-especially in the western world, was lacking.
While I studied international business and marketing at VIU I conceptualized Oncewing. One of the core ideas was to give "wings" to the top athletes and "Once Winged" they would be free to travel without the worry about finances. Transforming the players from struggling athletes into world class professionals. At that time in around 2015-2018 we brainstormed many ways it could support athletes.
We designed an app to facilitate league play and automatically update ranking which was very well received in the competitive Vancouver badminton community when we tested it and we are going to use it for the backbone of the Oncewing Americas League.
We designed an app to measure the progress of athletes on and off court and a system where the Oncewing sponsored players could mentor and provide feedback and training programs for the students. We dubbed this the "Temple" which is set to roll out soon.
As of right now we are putting together a Oncewing pro team, opening a international training academy and launching the Oncewing shop which will feature the Oncewing season 1 clothing line as well as Victor badminton equipment.
The first Oncewing pro team will be based out of Calgary and they will be given platforms to do online coaching and mentoring. Designing programs and monitoring the progress of the dedicated students that enroll in the temple. They will also be coached in branding and encouraged to vlog and share their journeys creating content that can help spread their knowledge and learning. All while promoting the brand. As Oncewing grows the Pro team will also receive stadium practice time, exclusive oncewing gear, and last but not least, potential funding from companies that sponsor the team.
Calgarian players have the talent to compete with the best in the world. Now with the proper support our vision is to go from being ranked 200-400 in the world to top 50 and build a system for the future Albertans, Canadians and beyond.
The clothing line has been a long time in the making. Being an artist and musician I always used the court as a canvas for my creativity. Now with Oncewing apparel the style of the clothing can be on the level that the sport calls for.
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